Written by: Guest Contributor

By Lonny Alfred

A good content strategy starts with research. Keyword research is a great starting point for any brand that’s not sure where to start with SEO or is looking to re-evaluate their current plan. Promodo‘s infographic outlines key components of keyword research in a five-step process.

Take notes, because this step in your planning process should not go ignored. It gives you a good look into the behavior of your buyer personas, their preferences, how you should tailor your content to encourage return visits, and how you can utilize SEO to gain higher visibility in search engines.